Friday, April 13, 2012

Ideas to promote the game/DLC

[:1]Post your tips for GPG as to what you think they could do to continue to promote SupCom2/DLC.
My first idea would be a 'Free DLC weekend'. Steam often does 'Free Weekends' for other games, how about you give vanilla SupCom2 owners a weekend of free DLC, and then offer a sale on DLC for the next week/weekend.
My second idea would be a Friend-Four-Pack. Stick the 'PCGamerUK Co-Op game of the year' bright and shiny in the promo, and offer say a Four-Pack of SupCom2 vanilla for $20, or a four-pack of SupCom2+DLC for $30 as a limited time promotion.
And now, let thread derailment/troll attempts begin! That or you could add your own ideas, and please feel free to criticize mine..|||Personally I'd like to see a free Sup Com 2 weekend along with the free dlc weekend.|||Shocking news, e.g. C. Taylor is actually a centaur! and he created all his game with his kraken friends!
+
Major and BALANCE patch (10 units for 3 factions)
+
Mod-able
+
Map creator
+
KC beta (if they are still working on it...)
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Bundles
+
BOGOF
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TV ads, outdoor ads, BTL ads
+
Worldwide campaign
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Winning 1m x50 lottery
...
..
.
Anything profitable?|||Well, Steam is having Square Enix week with deals on different games each day of the week. Maybe we'll see SupCom2 and/or DLC1 on sale?
Image|||Oh, thanks for pointing that out, just got Arkham Asylum for £3.75, I might have missed that if you hadn't posted it ;)|||Majority of the guys that impulse-buy SC2 during this sale will get it, play the first single player mission and get put off by the crap (unpatched) economy and cheesy voice-acting or (hopefully) jump online and get put off by jerky guys that type in call caps "Freakin ready up already! Are you retarded? Check the bloody box already!" only to A: get rolled in the first 5 min to 'pro' players or B: last a full 20 min because of NR only to get flattened by teleporting superweapons while everyone calls them noobs. Because they spent $3 on the game, they're not going to give it another shot and just write it off as a loss and go back to playing derpcraft, the 'REAL' RTS. And then of course SE gets the wrong idea because they see how little retention SC2 has (which I'm sure steam reports to SE). SC2 is the 2nd or 3rd most popular RTS in steam (sales), but yet there's only 500-1000 people online at any given time (retention), all split between the DLC lobby and the non-DLC lobby.|||Actually, the new economy has been implemented in the campaign.|||Regarding DLC, I'm not sure if it does this already; on the main menu if you don't have the DLC, the option should appear, but greyed out. If the user clicks it (even though it is greyed out) the link should take you to the Steam Store page to purchase it (or a pop-up that says 'you can't enable DLC until you purchase it, go to steam store now? yes/no').|||hotho11owpoint|||I like Crackdown 2's (and probably many other games) way of DLC, There is a Free version which allows you to connect to People with the DLC, and you are able to use the DLC in their game, but if you try hosting you (and everyone else I think) cannot use the things in the DLC.|||LayZboy|||The current moho engine can't do any of these things AND obfuscate the code/content of the DLC so that it can only be enabled when actually purchased.
If the DLC content were included with each patch (which is necessary for it to be enabled for all players in any given multiplayer game hosted by people who have purchased it), it would be fairly trivial to make a mod that enables all DLC content for offline play and for playing against other people with the same mod. This goes for maps as well as units.
We've already had this discussion several times, and the only way for this model to be viable is for the DLC content files to be encrypted or obfuscated in some way where the engine itself refuses to use it unless it's verified as purchased via steam. This would necessarily require more time on the part of the developer, and more money from the publisher, so it's not likely to happen (though not inconceivable).|||Grab it while it's hot! :P
Image|||Please GPG, pass on to SE that they should do a 'free DLC weekend' this weekend right after people have bought the game on sale.|||hotho11owpoint|||hotho11owpoint|||Ugh 6 dollars :shock: what are they thinking that's so expensive why won't they give me free stuff :?: :x|||Darn it! They should pay ME to play their game. After all, I'm the most important guy in the Wooorrrld and should be entitled to everything!|||The idea being to give people something that they might not even know exists.|||"After a year we have finally fixed the lobby drop bug" would be a great way to promote the game.|||I feel like GPG probably works with a large marketing company that does broad scale marketing for them and our ideas on marketing the game probably are mostly laughable to them. I do really enjoy this game and think its a very playable game for almost any user. i play almost everyday as this is my current favorite game. so i have noticed an influx of players when they've done the sales on steam. I know quite a few gamer friends personally that own the game but don't play multilayer regularly. I would be curious to know how many actual copies of the game have been sold if GPG was willing to provide the #'s. i think what killed the multi player early was the constant drop and desync bugginess that doesn't seem so troubling, currently so i think if customers who purchased it come back now they would recommend for their friends to play where as before it was pain staking to deal with all of the problems. My biggest concern for the success of the game is that i hope it has been profitable enough to justify further expansions such as a new faction to play or a map editor|||http://dgstats.insidesupcom.de
Note the bottom graph for SC2 which shows players online with notable events (patches, DLC, sales). The DLC barely makes a difference, whereas the number more than doubles with every sale, slowly falling back to ~1.2-1.5k over the next month or two.
We'll never get any profitability info for the game or for the DLC, since those are the kinds of things never made public unless they're extraordinarily low (company goes under and/or publisher complains about low sales) or high (publisher boasts record profits / sales figures). If anything, that means SC2 did alright, at least compared to Demigod.|||its a good graph but there must be some sort of billboard chart that shows pc game sales the way they do for xbox and ps3 games

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